From Diaspora and GNU Social to Cimba and Mastodon, increasingly sophisticated alternatives keep offering to move the public off of the data harvesting platforms that manipulate people and sell their personal data. No one should be gifting their innermost thoughts to states and corporations. Personal data is used to coerce public opinion and advance the interests of undemocratic entities who have only maximum profit for their shareholders as a guiding principle. No one should risk storing their personal data on a platform that sees their data as ‘the new oil’.
The problem is, the people aren’t moving. The reason they aren’t moving is the new alternatives aren’t offering what they need.
What do we need?
Our greatest need is for a collaborative information commons, for open journalism, for open science, and just for fun. We need a place where the data is not personal data but it is not corporate data either. We need a place where the application software is decoupled from the data but the data is all still linked.
While secure communication and ownership of personal data is important, mass communication and mass collaboration are required to change the world. People risk their lives to tweet because they want to be heard. More, they want their stories to be a part of the permanent record, not lost in a stream of transient white noise. If we have a data commons, we can have the participatory governance, research and global collaboration so many of us dreamed of, free of corporate ownership or interference.
With a universal data commons we can:
- collaborate effectively and intelligently and solve the problems we are facing with far greater speed and accuracy.
- all be much better informed and be able to easily see the original sources of our information.
- easily see all related information on a subject from all perspectives.
- replace transient and context-free news with continually growing and evolving knowledge repositories.
- allow epistemic communities to work in peace within circles that match their own expertise and still maintain full transparency and participation by anyone interested.
- bypass NGOs and funding platforms and provide aid to each other directly, and receive feedback directly, through our trust networks.
- establish our own direct trade between communities.
- use our own trust network to filter and fact check information for us instead of relying on third parties.
- offer products and services to others and be easily found without centralized platforms.
- rely on recommendations for products and services through our own trust networks.
With a universal data commons we can have far more understanding and well informed collaboration around the world. We need this.
Who is still on Twitter?
Reality Show Twitter, Instagram, etc
Twitter is a personality focused, broadcast platform for public data. Broadcast social media is largely a reality show, where microcelebrities vie with real celebrities for the next mainstream media article based on a tweet. No one on Reality Twitter wants to hide their light in personal online data storage (pods). Those not involved in the reality show are already on Slack, Gitter, sub-reddits, image boards, forums, irc, federated microblogging sites and secure group chats. The (sometimes paid) actors on social media reality shows will stay on the corporate broadcast platforms, along with their audiences and the media who report their tweets, until someone creates a decoupled, personality focused, broadcast platform.*
Research Twitter, reddit, etc
Yes, people are on social media to socialize, which is why the term was coined. But the term was also a demeaning dismissive, used by authoritative journalists and researchers who wanted to imply that all the public was interested in was socializing. Social media was meant to infer its users were not professional, even as all the professionals grudgingly moved onto it. The blue checks were meant to separate the real from the riff raff. In recent years, social media has become the unpaid backbone of research, journalism and governance. Social media alternatives are not addressing the unacknowledged part of social media, the collaborative media and research which the centralized platforms let us participate in and the open epistemic communities they let us listen to and learn from. Research Twitter will stay on Twitter until someone creates a decoupled, information focused, broadcast platform* that meets their needs. Like G.
What is wrong with what we have?
To quote Tim Berners-Lee, the inventor of the World Wide Web, there are three primary problems facing web users today:
1) We’ve lost control of our personal data
2) It’s too easy for misinformation to spread on the web
3) Political advertising online needs transparency and understanding
1) We have actually lost control of both personal and public data and in both cases we need to decouple application software from the data to regain control. In the case of private data we need to retain personal ownership and control of it and in the case of public data we need to create a universal data commons free from state or corporate control. We must have a clear distinction between public data and private data because the objectives are in complete opposition to each other. Since people don’t like using separate applications (based on the number of nude selfies posted in Twitter dm’s) we should make the transition from one environment to the other as seamless as possible for them.
The decentralized social media platforms on offer solve the problem of control over personal data in theory, but in reality most of them just create multiple little pods, each with their own tyrannical or benevolent admins, like subreddits or irc channels. They also make your data impossible to delete if they are linked to other pods.
2) and 3) are both problems facing the broadcast of public data which decentralized microblogging sites do not address in any way. Both of these issues require an application agnostic universal data commons like G. The hypernodes, constellations and galaxies in G allow all information in the data commons to be linked together and sourced, meeting item #3, transparency and understanding. G uses trust networks (which are not the same as social networks) to allow collaborative access and the optional filtering of information by the users themselves instead of by application software and search engines. These trust networks allow us to filter out astroturfing and set our own trust metrics (item #2, combating misinformation).
My own primary issues facing web users are:
1) Noise from celebrities and astroturfing drowns out the information we need the most.
2) Corporate and state control allow photoshopping of information they want suppressed and amplification of what they want heard.
3) Thought bubbles encourage consensus around one truth instead of allowing multiple viewpoints.
The answers to my issues are also provided by G:
1) We need an information focused platform instead of all the personality focused options we have.
2) We need to decouple application software from our public data and protect our data in a commons that is free from state or corporate influence.
3) We need a data commons which allows us to link multiple points of view at the data level.
Decentralized microblogging sites address none of these points either. For social peace, these pods of like-minded affinity groups may be a relief, but for information and research, they are a mistake. The only thing worse than a sealed well of information is a closed thought bubble of uniform opinion. A Wikipedia that was not all linked together would not be the resource we know and love. In fact it is frustrating that Wikipedia is separated by language, opposing opinions are lost to consensus and Wikipedia guidelines prevent gathering information by other guidelines.
* How can I tell if a new platform will take off? A checklist
What don’t we have yet?
People don’t move from the big microblogging platforms to the decentralized microblogging platforms because they are addressing technical issues and ignoring the personal ones. While a microblogging instance, a sub-reddit and an irc channel are all technically very different, they all feel very alike and will attract the same users. Their users do not have control of the data, but it isn’t really public either. They aren’t the right choice for private messaging, but neither are they the best choice for public broadcasting. They are personality focused and hopeless for information gathering but they are not a good celebrity vehicle either. They are decentralized by server (theoretically) but they are not decoupled from software.
The failure to replace the existing platforms is partly the failure to differentiate between public and personal data, between messaging and broadcast platforms, between personality and information focus and between decentralized platforms and decoupled data. Here is a little check list for the next time a ‘new social media’ is on offer. Is it adding something we need?
Public data: The goal is freedom from censorship or other deletion or modification. Most applications use p2p with or without blockchain, or censorship resilient platforms. We already have resilient publishing with p2p and blockchain (we could use more where appropriate but it isn’t a universal god like many believe).
Personal data: The goal is security against dissemination. Ideally, keep it off the Internet. If that is not possible, encrypt it and keep it under your control and easily deleted. Most people use secure chat apps (like those with otr). Secure data receives more funding and attention than any other technology and is fairly state of the art.
Personal messaging: The goal is to know who you are talking to. Most efforts for security already incorporate identity validation and most people currently use Facebook, Snapchat or other platforms that verify users and let you add and block them. This is the application that should be replaced by open source software alternatives using friend to friend architecture, like Retroshare, which have already existed for many years.
Broadcasting: The goal is wide dissemination. Most people use the platforms with the largest audience, like Twitter or public Facebook/Instagram pages or Youtube or mainstream media. Broadcasting is at the mercy of corporate and state control and needs solutions which decouple the data from application software. (See What Can G Be Used For?)
Personality focused: The goal is promotion of personalities (or brands). Most use large public platforms, like the above, which provide verification checks and audience/followers. Social media is almost universally personality focused, but there are opportunities for less central control and hierarchy. (Again in What Can G Be Used For?)
Information focused: The goal is research and dissemination of information. This has very limited options available. At best we can use Wikipedia, media and specialized research platforms. There is a huge need for information centred solutions.
Decentralized platforms: The goal is to escape dependency on one server or platform. Data is spread across multiple servers or no servers (and so it is hard or impossible to delete). Use Diaspora, GNU-social, Mastodon, Retroshare, Secushare, Cimba …. Platform agnostic or decentralized options have been around for years.
Decoupled data: The goal is freedom from corporate ownership of data, freedom from software dependency, data reusability and versatility of use. Data is separated from application software and is agnostic to what applications are used to access it. Use a universal database like G. Application agnostic data is far more rare than platform agnostic applications.
We need an information focused, broadcasting platform with application agnostic data. This is what we don’t have. This is what G is.
Getgee transcript of talk: https://georgiebc.wordpress.com/2016/04/25/transcript-from-talk-about-getgee/